Historie
adnologies started in 2006 as a pure ad server technology supplier. Today, the state-of-the-art, real-time HEIAS® adserving technology for agencies, networks and publishers is a stable basis for numerous and renowned companies from the online marketing industry.
With real-time retargeting technology introduced in 2008, and which is now firmly integrated as a module in AdServer, we became the technological market leader in retargeting technology and dynamic crreative generation.
In September 2010, we launched the Profile Data eXchange platform in Europe for 3rd-party audience data, allowing our partners to trade in profile data. Anonymized social demographics, interests, product interests, brand affinities and purchasing intentions can be traded on the platform. As the European prime mover in this segment, today the platform offers a previously unattainable quantity of profiles and extremely high quality 3rd-party data, because not all data is collected for the purposes of monetisation but was collected with the aim of pursuing independent marketing strategies. Through this mechanism, all data on the platform is already pre-qualified.
As a German company with our servers located in Germany, we consciously comply with the strict German Data Protection Act and actively work on implementations that conform to data protection requirements, as well as on transparency and user information.
Today, adnologies offers much more than pure adserver technology: retargeting, B2B targeting, the Recommendation Engine, a data-management platform and Profile eXchange technology, which can be seamlessly integrated with each other, represent a complete online-marketing suite for investigating, processing, planning, executing and evaluating data and campaigns.
adnologies started in 2006 as a pure ad server technology supplier. Today, the state-of-the-art, real-time HEIAS® adserving technology for agencies, networks and publishers is a stable basis for numerous and renowned companies from the online marketing industry.
With real-time retargeting technology introduced in 2008, and which is now firmly integrated as a module in AdServer, we became the technological market leader in retargeting technology and dynamic crreative generation.
In September 2010, we launched the Profile Data eXchange platform in Europe for 3rd-party audience data, allowing our partners to trade in profile data. Anonymized social demographics, interests, product interests, brand affinities and purchasing intentions can be traded on the platform. As the European prime mover in this segment, today the platform offers a previously unattainable quantity of profiles and extremely high quality 3rd-party data, because not all data is collected for the purposes of monetisation but was collected with the aim of pursuing independent marketing strategies. Through this mechanism, all data on the platform is already pre-qualified.
As a German company with our servers located in Germany, we consciously comply with the strict German Data Protection Act and actively work on implementations that conform to data protection requirements, as well as on transparency and user information.
Today, adnologies offers much more than pure adserver technology: retargeting, B2B targeting, the Recommendation Engine, a data-management platform and Profile eXchange technology, which can be seamlessly integrated with each other, represent a complete online-marketing suite for investigating, processing, planning, executing and evaluating data and campaigns.
