HEIAS® links content and advertising materials (contextual adserving)

Just imagine:
Online advertising can always be placed without scatter loss.
A dream of the future? No!

With the contextual ad serving feature, the HEIAS® AdServer can now automatically find suitable environments within an advertising network or portal, and thus very effectively eliminate scatter loss.

In this, HEIAS® continually scans the websites of the network or the HTML pages of a portal and analyses the editorial texts using a syntax analyzer to determine the content of the text.

Now a regular advertising campaign is created in HEIAS® and equipped with keywords suitable for the product or service being sold, for example through the use of the keywords: "Mallorca, Balearics, El Arenal, ...", to advertise travel offers to Mallorca.

HEIAS® now links the keywords of the campaign to suitable content and adverts are only delivered to places where the editorial text content matches the key words issued in the campaign.

This leads to a direct link of content and graphic advertising messages, thus significantly increasing the success of your campaign.