Impressive performance


Interest in the promoted product is guaranteed with the HEIAS® Retargeting Engine. This impressively verifies the click and conversion rates achieved using retargeting.

At the same time, costs for winning new customers fall, as much less adserver traffic is taken up.

CVR comparison of campaigns with and without retargeting

In the graphic you can see that campaigns with retargeting have a significantly higher conversion rate (CVR), as the dynamically-supplied advertising material offers users ideal products based on their movement patterns. Retargeting works! CVR = Measured leads/sales in relation to the number of clicks made

CTR comparison of campaigns with and without retargeting

In the graphic you can see that campaigns with retargeting generate a significantly higher click rate (CTR), as the relevance of the delivered campaigns and advertising material is much greater and thus more click-specific for the user. Retargeting works! CTR = Percentage of delivered advertising material that is clicked on.

On the subject of data protection:

HEIAS retargeting technology exclusively uses anonymized information and never saves personal data. Users can opt out at any time.

Try out for yourself how retargeting works in real time...