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HEIAS® Retargeting individuality
The particular strength of HEIAS retargeting technology is the ability to use different strategies and address various user segments through self-defineable business rules.
Use a business rule for all shopping cart dropouts and still win these customers, even if they quit your homepage days ago. Win new customers in a targeted manner using discounted products from the goods group in which a user is proven to be interested.
Increase turnover through cross-selling and up-selling, even in customers who have already made a purchase, and present to them products that particularly go with those already purchased. There is a wide range of opportunities and they can be combined in any way.
Neither is the docking of existing recommendation engines (e.g. Prudsys) a problem for us.
On the subject of data protection:
HEIAS re-targeting technology exclusively uses anonymized information and never saves personal data. Users can opt out at any time.
Try out for yourself how re-targeting works in real time...
The particular strength of HEIAS retargeting technology is the ability to use different strategies and address various user segments through self-defineable business rules.
Use a business rule for all shopping cart dropouts and still win these customers, even if they quit your homepage days ago. Win new customers in a targeted manner using discounted products from the goods group in which a user is proven to be interested.
Increase turnover through cross-selling and up-selling, even in customers who have already made a purchase, and present to them products that particularly go with those already purchased. There is a wide range of opportunities and they can be combined in any way.
Neither is the docking of existing recommendation engines (e.g. Prudsys) a problem for us.
On the subject of data protection:
HEIAS re-targeting technology exclusively uses anonymized information and never saves personal data. Users can opt out at any time.
Try out for yourself how re-targeting works in real time...
