Increasing turnover and sales using HEIAS® retargeting technology:


Retargeting is the targeted and personalized addressing of users through dynamically-generated display ads using anonymized movement patterns.

This means that a user who is interested in a particular product, such as an MP3 player, can be addressed directly by an advertiser.

Another user, who is interested in domestic equipment, will receive from the same advertiser a banner playing an item of household equipment. The banner is compiled in real time and is individualized for each user.

HEIAS® retargeting technology

When a user is moving through your homepage or shop, our analytics system learns which areas, subjects or products are of interest, the products that are repeatedly surfed to and whether the user returns on subsequent days. The anonymous data obtained in this way will then be used for delivering personalized display ads. You thus jump the borders of your homepage as you can now also address the user individually and personally outside your website through display measures and can bring them back to your homepage. That's retargeting!

On the subject of data protection:

HEIAS retargeting technology exclusively uses anonymized information and never saves personal identifiable information (non-PII). Users can opt out at any time in varius ways.

Try out for yourself how retargeting works in real time...