HEIAS® Function overview
Adserving
No technology is better than the idea behind it that is being implemented. adnologies has a range of innovative ideas, all coming from many years of experience and practice, which have been included in our highly efficient and secure technological product.
As a digital marketing tool, HEIAS represents the vision and requirements of a growing and continuously-changing industry on a solid technical infrastructure. This also includes cutting-edge DELL servers as well as multi-redundant connections to numerous peering points, the multi-redundant design of all hardware and software components, and the secure storage of campaigns and usage data.
Manual and automatic checks are regularly made by both us and commissioned service providers throughout the development of all systems in order to guarantee our customers maximum security when using our products. Our security concept here includes all stages from access control in the datacentre, through fail-safety and system safety, to application and data security.
Forecasting
Forecasting lets you and your sales team interrogate the available inventory on your placements both quickly and securely, so that the sale of your advertising space can be optimally planned and the capacity of your advertising medium can always be ideally distributed. Forecasting takes into account both daily and weekly fluctuations in visitor numbers, as well as in planned or reserved campaigns.
Retargeting
Retargeting means that users who once viewed information or products on your website or in your online shop can be clearly recognised on other websites through HEIAS adserving technology, and will be shown a dynamically-generated creative that matches their customer journey.
eCommerce shops and portals can expand their reach beyond the borders of their own websites and can thus bring users back to their sites and strengthen their own range of products.
Read more about re-targeting in our free white paper on how re-targeting actually works, how much better it is than regular campaigns, how the HEIAS Retargeting module can look right down to the product level, and how this technology can be used profitably by your company. [Find out more...]
B2B-Targeting
Adnologies & enecto are opening up new opportunities in online marketing with the innovative B2B Targeting module.
It is now possible to reach employees of particular companies on the Internet in a targeted manner. Thus online marketing becomes much more attractive for companies in the B2B environment. Through the IP address, it is possible to determine to which company the visitor to the website can be assigned.
A database makes this information available to the HEIAS adserver in order to supply the relevant advertising material. So in your campaign you can reach the exact employees of particular companies, or previously-defined industries or sizes of company in the form of employee numbers or annual turnover, for example.
Reporting
HEIAS adserving technology provides you with extensive reporting opportunities in order to optimally evaluate your campaign. The scope of each individual report can be tailored individually or saved as a template for a globally-available standard report.
The export functions let you further process the data in external programs, and the Report-Sub function automatically creates reports according to your specification at a time defined by you, and can even send these on request by e-mail to you and/or your customer.
Adserving
No technology is better than the idea behind it that is being implemented. adnologies has a range of innovative ideas, all coming from many years of experience and practice, which have been included in our highly efficient and secure technological product.
As a digital marketing tool, HEIAS represents the vision and requirements of a growing and continuously-changing industry on a solid technical infrastructure. This also includes cutting-edge DELL servers as well as multi-redundant connections to numerous peering points, the multi-redundant design of all hardware and software components, and the secure storage of campaigns and usage data.
Manual and automatic checks are regularly made by both us and commissioned service providers throughout the development of all systems in order to guarantee our customers maximum security when using our products. Our security concept here includes all stages from access control in the datacentre, through fail-safety and system safety, to application and data security.
Forecasting
Forecasting lets you and your sales team interrogate the available inventory on your placements both quickly and securely, so that the sale of your advertising space can be optimally planned and the capacity of your advertising medium can always be ideally distributed. Forecasting takes into account both daily and weekly fluctuations in visitor numbers, as well as in planned or reserved campaigns.
Retargeting
Retargeting means that users who once viewed information or products on your website or in your online shop can be clearly recognised on other websites through HEIAS adserving technology, and will be shown a dynamically-generated creative that matches their customer journey.
eCommerce shops and portals can expand their reach beyond the borders of their own websites and can thus bring users back to their sites and strengthen their own range of products.
Read more about re-targeting in our free white paper on how re-targeting actually works, how much better it is than regular campaigns, how the HEIAS Retargeting module can look right down to the product level, and how this technology can be used profitably by your company. [Find out more...]
B2B-Targeting
Adnologies & enecto are opening up new opportunities in online marketing with the innovative B2B Targeting module.
It is now possible to reach employees of particular companies on the Internet in a targeted manner. Thus online marketing becomes much more attractive for companies in the B2B environment. Through the IP address, it is possible to determine to which company the visitor to the website can be assigned.
A database makes this information available to the HEIAS adserver in order to supply the relevant advertising material. So in your campaign you can reach the exact employees of particular companies, or previously-defined industries or sizes of company in the form of employee numbers or annual turnover, for example.
Reporting
HEIAS adserving technology provides you with extensive reporting opportunities in order to optimally evaluate your campaign. The scope of each individual report can be tailored individually or saved as a template for a globally-available standard report.
The export functions let you further process the data in external programs, and the Report-Sub function automatically creates reports according to your specification at a time defined by you, and can even send these on request by e-mail to you and/or your customer.
