The very successful product "HEIAS AdServing and Re-Targeting Technology 2.1" has so far been operated by adnologies as software-as-a-service for its customers of all sizes. However, customers with extremely demanding requirements or existing infrastructure generally do not use SaaS solutions.

Hamburg, 8 March 2011 - Retargeting is currently the big subject in display advertising. adnologies GmbH is the independent technology service provider for most suppliers in the market, and with its new interactive functions is installing a feedback channel from the user to the brand. Thus, for the first time, interactive functions are now available so that users can themselves directly influence individualized advertising material.

Hamburg, 29 September 2010 - The profile data eXchange platform of adnologies GmbH is the first European market place for trading in anonymous profile data with a suitable range. On the platform, agencies and brands can rent profiles of their target group through an auction procedure, and address online marketing campaigns to this target group without any scatter loss in any media placement.

Hamburg, 29 September 2010 - At dmexco 2010, adnologies GmbH started up the first European marketplace for anonymized profile data with a wide range of socio-demographic data, purchasing intentions, product interests and basic interests.

Hamburg, 2 September 2010 - The first profile data eXchange platform in Europe will be started by the adserving and retargeting technology provider adnologies at dmexco 2010.

Hamburg, 21 April 2010 - HEIAS ad serving and retargeting technology appears in a new version.