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The rapid growth of digital marketing technologies and solutions has resulted in a complicated, fragmented landscape that generates vast volumes of data but limited insight, according to performance marketing experts, Tradedoubler. The main casualties of this approach are marketers trying to make informed, data-driven decisions about customers and campaigns.
In a new insight paper Connected consumers, disconnected solutions – performance marketing at the crossroads that reviews current and emerging digital marketing trends, Tradedoubler outlines some of the key challenges and calls for integration, clarity and a better use of data across the landscape. …
Tradedoubler, a leading performance marketing company, today announced the acquisition of the independent German technology company Adnologies. The purchase of the data-driven advertising specialist will give Tradedoubler access to technologies that complement and extend its current offering in line with the new corporate strategy announced in November.
Adnologies’ products and services encompass a wide range of the digital value chain within data-driven advertising, including an ad server, a demand-side platform (DSP), a data management platform (DMP), a data exchange (DX), a supply-side platform (SSP) as well as dynamic display and video creation tools.
Speaking about the acquisition, Matthias Stadelmeyer, CEO of Tradedoubler, said, “I am delighted to announce the acquisition of Adnologies. Its product portfolio perfectly complements our own and this is a further important step in the development of our recently announced corporate strategy that will see us become the leader in creating smarter results for our clients through traffic, technology and expertise.”
Andreas Schwibbe, Managing Director of Adnologies, said, “I am excited to be joining forces with Tradedoubler as it realises its ambitious new strategy. Our range of data-driven technologies were developed to enable users to make smart advertising decisions, both strategically and tactically. I am confident that our offering will prove a brilliant fit with Tradedoubler’s existing technology, knowledge and experience.”
The acquisition follows a busy quarter for Tradedoubler which included the launch of its new business intelligence tool, ADAPT, to enable digital marketers to quickly access the KPI-based data they need to make smarter business decisions.
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Tradedoubler is an international leader in performance-based digital marketing and technology. Founded in Sweden in 1999, Tradedoubler pioneered affiliate marketing in Europe and remains the most successful pan-European performance marketing company, combining strategic international insight with detailed in-country expertise. It helps 2,000 advertisers achieve their business goals through its high quality network of 140,000 publishers and was the first to offer an integrated e- and m-commerce offering to help advertisers extend their online programmes to users on mobile devices.
Tradedoubler is committed to close collaboration with each customer, helping them to generate revenue and succeed on a national and international scale. Among Tradedoubler’s advertisers are Accor, Disneyland Paris, Microsoft Store, HP, Expedia Group and CDON. The share is listed on Nasdaq OMX on the Stockholm Exchange. More information can be found on www.tradedoubler.com
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