The integrated ADNOLOGIES supply side platform (SSP) offers publishers scope to sell their advertising inventory via an auction mechanism directly from the ad server in real time (via RTB). This process guarantees publishers the best possible monetization of their advertising inventory. To facilitate this, our SSP is integrated with various DSP in the marketplace. Multiple connections to demand sources increases the opportunity to auction the highest number of ad impressions at the highest available yields. In addition, ADNOLOGIES enriches publishers‘ inventory using high-quality customer data from the data exchange. This has the effect of increasing demand for such inventory, thereby optimizing revenue and yield.
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