DATA DRIVEN ADVERTISINGDSP - AD Server - RETARGETING SUITE - DMP - ADX DATA EXCHANGE - DYNAMIC DISPLAY / VIDEO - SSP

Retargeting

Retargeting is the process by which ads of possible interest are shown to a user, based on their previous anonymous browsing of products.
The consumer can be targeted with advertising featuring such products or from the same category via dynamically generated display ads. For example, an advertiser can target a user who has recently looked at MP3 players with customized product ads based on that user’s individual browsing activity. Or a banner featuring a coat can be displayed on the screen of another user who has recently shown interest in that category, brand – or for the coat itself.

Thus, media is acquired and an ad created for each individual consumer in real time. The ADNOLOGIES solution offers networked 360° retargeting: All digital points of contact can be integrated into retargeting activity, from search engine clicks to You Tube or Facebook fanpages, to site visits or email. Our approach is different and better: we dynamically generate product recommendations and adjust them to the needs of specific advertisers via shopping cart analyses based on the purchasing behavior of various consumer groups.

Specific product recommendations are always based on individual purchasing behaviors and analyses of the purchasing behavior of relevant consumers in the category. Recommendations are then shown to the user via dynamic display or video advertising. In combination with our DSP, our retargeting enables agencies to deploy their own media placements for the retargeting of customers, and to achieve near 100 percent penetration for their campaigns via our 80+ integrated inventory sources and marketplaces.

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