The ADNOLOGIES platform provides agencies and their clients with a very flexible canvas to create their own advertising templates. These canvases are linked to campaign-specific product data bases and can easily be built using a drag-and-drop editor with up to 23 feeds or variables per advertising format. Product or price information is customized for each individual customer and dynamically generated in real time. This is based on business rules and targeting criteria for maximum relevance. Both Flash and HTML5 technologies are used to ensure that advertising can be deployed on smartphones and tablets as well as desktops. There is an eye tracking tool available that checks each advertising format for its engagement potential.
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Click- & Conversion-