Our demand-side platform (DSP) enables agencies to purchase digital advertising inventory for their clients via an auction mechanism in real time (RTB). Our DSP is connected to over 80 inventory sources including all relevant marketplaces and guarantees agencies 100% media reach, as required. Our technology can optimize campaigns according to very different and specific metrics eg brand development, brand management, cost per order (CPO), clickthrough rate (CTR) or margin. The DSP also supports all currencies and all time zones, which ensures that campaigns can be deployed effectively in any marketplace. We are the only company worldwide using a group theory algorithm, which significantly increases performance, even with relatively low inventory volumes.
Click- & Conversion-