Data management platform (DMP)

The ADNOLOGIES data management platform (DMP) makes up the core of our data-driven advertising system. Our DMP gathers up to 50 data points per individual user profile from any required data source, including search engines and CRM systems. It then analyzes this raw data in real-time in order to make it actionable in campaigns.

Agencies and their clients benefit from highly optimized campaigns with extremely relevant communications, high reach, and near zero wastage. This leads to material performance increases, and we have a 99% repeat usage rate by agencies.

Publishers can enrich the quality, value and return on their ad inventory by overlaying it with relevant targeting criteria.