The exchange of consumer data has been a well proven technique for enriching traditional marketing since the 1960s. We have extended the principle to digital communications via our technology – and have over 150 million profiles available to buy on our data exchange in order for online marketers and publishers to enhance their campaigns and inventory.
Furthermore, agencies can integrate their own data partners into a private exchange platform, and make this data available for their own campaigns. With 50 combinable data attributes and 160 million profiles to choose from, agencies have a great deal of flexibility. The combination of data exchange with DSP, and the 80 connected inventory sources enables agencies to use data to activate campaigns with near 100 percent reach.
Click- & Conversion-