This page has been developed to demonstrate two things:
- Our cookie-less targeting capabilities
- Our ability to target a single consumer across multiple devices in real time, without the need for a match partner
There are material marketing performance advantages in not having to rely on cookies, as so many devices don’t always accept third party cookies. Furthermore the cookie decay rate is approximately 50% in the top 5 European countries. Marketers who can go beyond cookie based identification are able to track and target more devices than their competitors.
Meanwhile, being able to target a single person across their different devices enables more consumer-centric marketing, and the capability to tell brand and sales stories across desktop, tablet and phone in order to increase engagement and sales.
This demo enables you to try the capabilities for yourself. The basic steps are as follows:
- Log in with a fantasy name and a password of your choice
- Repeat the procedure with a different device
- Delete your cookies
You will find that we can still recognise you, and your individual devices.