]]> http://www.adnologies.com/en/adnologies-has-been-shortlisted-as-one-of-the-top-5-hottest-companies-at-the-global-festival-of-media/feed/ 0 http://www.adnologies.com/en/adnologies-namens-damian-blackden-as-new-ceo/ http://www.adnologies.com/en/adnologies-namens-damian-blackden-as-new-ceo/#comments Mon, 10 Sep 2012 14:43:54 +0000 adnologies http://www.adnologies.com/adnologies-eroffnet-niederlassung-in-london-und-beschleunigt-internationalen-expansionkurs/ Read more]]> ADNOLOGIES GmbH, a European leading technology company in the field of digital advertising optimization, accelerates its international expansion course under its new team of leaders headed by CEO Damian Blackden and COO Sven Bagemihl. In light of strong demand from international agency and publisher clients, ADNOLOGIES is opening an office in London to deliver better services to its growing client base in European advertising.

Experienced communications and online media expert Damian Blackden will lead the company from London as CEO. Sven Bagemihl, who has already overseen multiple companies internationally, will coordinate international sales and development processes from Hamburg acting as COO and manager for the D/A/CH region. The duo are supported by Andreas Schwibbe, who is responsible for future strategic product development and new business development at ADNOLOGIES as chief visionary officer. Detlef Lorenz, founder of ADNOLOGIES, will assist the management team in his position as chairman of the advisory board.

Damian Blackden previously worked as international president at Annalect, Omnicom Media Group’s digital and data agency. Prior to that he was head of digital development at Zenith Media and co-CEO of the UK office of Universal McCann.

“ADNOLOGIES has a seriously impressive platform,” says Damian Blackden. “The company has developed a completely integrated and integrate-able portfolio of technology products at a time when agencies and advertisers are beginning to appreciate the performance capabilities of such solutions. ADNOLOGIES is ideally equipped to meet the needs of advertisers and agencies, given the material advantages it offers vs many industry technologies.  As CEO I will work with our experienced and effective management team to move the business to the next stage of its development.”

“It is a fantastic opportunity for me to develop the company into a successful international player in the data driven advertising field together with Damian and Andreas” says Sven Bagemihl.

“With great pleasure, I pass the position of CEO to Damian Blackden. My previous work as CEO has made ADNOLOGIES successful in Germany.  Damian will guarantee ADNOLOGIES’ international success in the future,” commented Andreas Schwibbe on the new management.

“We are delighted that our product HEIAS Retargeting has received this award and certification“, says Andreas Schwibbe, CEO of adnologies. “The quality seal shows that we process personal consumer data securely and anonymously taking into account all existing data protection regulations. These conditions are standard of adnologies´ product development and they express the company´s key principles for responsible data technology”.

ePrivacyseal is an initiative of ePrivacyconsult, an independent consulting company that specialises in data protection. More information: www.eprivacyconsult.de/das-eprivacyconsult-siegel

Since its formation in 2006, adnologies has been a frontrunner in providing software empowering data driven online marketing campaigns. Today, adnologies’ state-of-the-art real-time AdServer software HEIAS is a recognized brand among leading agencies, publishers and ad networks. The solution differentiates itself from other offerings by providing a business rules based product level retargeting engine, allowing campaigns to be optimized in real time for each individual user. The engine is currently in use by hundreds of advertisers across Europe, assisting them to track shopcart quitters, to dynamically place personalized creatives on the fly and to increase their CTRs and CVRs by up to 600%. Furthermore, adnologies operates euroDX, an integrated marketplace for both ad inventory and anonymous 3rd party data including e-commerce verified socio-demographics, general interests, product interest and buying intents, allowing data owners to monetize their data assets and enabling advertisers to define and reach their exact target audience in combination with real-time buying.

“Independence is a key element to success for a technology service provider. Evolution is another. This new growth financing not only emphasizes our market independence but also accelerates the evolution of our products and company on a national and international scale. It was clear to us that ViewPoint Capital Partners’ was the ideal Investor due to their strong industry focus on software and internet technology. We were immediately impressed with the professionalism and support provided by the partnership. Furthermore ViewPoint brings operational know-how, market intelligence and a strong international industry network to our partnership – all important properties for a strong partnership. Viewpoint is a perfect match,” said Andreas Schwibbe, co-founder and CEO of adnologies GmbH.

“Today, online trading and marketing is the key to success for almost any company. adnologies’ HEIAS platform offers a unique solution that permits the company’s clients to define and identify and approach their target groups. The rapidly increasing use of this platform from the client base reflects the increasing market demand for this product. We are very pleased to participate, together with the founders of adnologies, in their initiative to expand into international markets. We also welcome the opportunity to further develop the market potential for the highly developed Retargeting Technology from adnologies” added Christian Janson-Euterneck, Managing Partner of ViewPoint, which arranged the financing.

Jupiter Capital Partners, represented by Managing Director Ralf Philipp Hofmann, advised adnologies in the process of the fund raising and introduced adnologies and ViewPoint Capital Partners.