Scope existed to enhance all parties‘ advertising experiences:
- Consumers prefer ads that are most relevant to them
- Publishers continually wish to monetize their inventory better
- Advertisers always seek to eliminate wastage and to focus on the richest prospects at the most salient point in time
In order to address the above opportunities Andreas Schwibbe and Detlef Lorenz founded ADNOLOGIES in 2006.
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Information is key to developing insights. Technology is essential for acting on such insights. ADNOLOGIES‘ founders therefore developed a platform that analyses data and offers activation technologies to get the very best out of it real-time.
Data is the raw fuel required for success in the digital advertising industry.
“Our technology is used by publishers, performance marketing and media agencies as well as sales houses. Thus, all involved parties increase their efficiency – and the consumer enjoys being shown highly relevant communications and products.”